Website Coding & Design 436 views Sep 04, 2016
A Lower Bounce Rate is healthy than Higher

Before we can fix our bounce rate, we have to fully understand what bounce rate is. Bounce rate is the percentage of visitors who come to your website and leave without viewing any other pages on your website. If you look into your Google Analytics, you will see a percentage. If you’re average bounce rate, for example, is 75%, this means that 75% of the people who come to your website leave after only viewing the page they entered on, whether it was your homepage or an internal page.


What this all boils down to is the fact that your website isn’t retaining its visitors. People are coming to your site and either finding what they want but not anything else or not finding what they want at all. The key is to make sure that once visitors land on a page, they are drawn to visiting even more pages throughout your site.


Before we get started, I would like you to take a moment to think about the goals for your website to see if having a high bounce rate on your site is really a bad thing. I have seen some websites where the goal is not to have visitors browse endlessly through a maze of content, but instead to take a call to action. Calls to action that could lead a visitor off your website includes:


  1. Calling your 1-800 number to speak to inquire about products or services.
  2. Leading customers to product sales on another domain or network, such as if you sell products on eBay or Etsy.
  3. Clicking on ad banners that pay per click or lead to affiliate product marketing sites.
  4. Filling out a lead form that does not take the visitor to another page on your website for confirmation.
  5. Essentially, if you have any goals that only require people to visit one page on your website, then you may not have to worry about bounce rate unless you are having far fewer goal completions compared to the number of people leaving your website after viewing a single page.


I found this quote on Wikipedia: Link

“Google Analytics specialist Avinash Kaushik has stated: ‘My own personal observation is that it is really hard to get a bounce rate under 20%, anything over 35% is cause for concern, 50% (above) is worrying.


A bounce occurs when a web site visitor only views a single page on a website, that is, the visitor leaves a site without visiting any other pages before a specified session-timeout occurs. There is no industry standard minimum or maximum time by which a visitor must leave in order for a bounce to occur. Rather, this is determined by the session timeout of the analytics tracking software.


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Tags: #Bounce Rate  #Seo 

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